Gourmet Eatz is a new food truck that just hit the streets of Charlotte, NC. They serve up handcrafted sirloin mega burgers, crispy golden truffle fries, jumbo party wings and more gourmet on the good goodness! Several of their menu items give a nod to the Midwest with their creative names, paying homage to the owner's home state of Wisconsin.
CCG was given full creative control over this project from start to finish. We were challenged with taking just a name and developing an entire brand experience that would include designs for the truck wrap, website, menus, the whole nine.
Ultimately, we came up with a rich, yet casual visual brand identity that successfully communicated and represented the company's modern "gourmet on the go" business model.
Truck Wrap Design
Side and Back
Truck Wrap Design
Kitchen Window Side
Web Design
With Online Food Ordering
and Point of Sale Set Up
Graphic Design
Menu Cards, Front
Graphic Design
Menu Cards, Back
Graphic Design
A-Frame Sidewalk Sign
Graphic Design
Business Cards with Raised Gold Foil
E-Mail Signature Design
with Live Links
Graphic Design
Social Media Banner
Packaging Design
To-Go Box Stickers
Graphic Design
Promotional Post Cards