Gourmet Eatz is a new food truck that just hit the streets of Charlotte, NC. They serve up handcrafted sirloin mega burgers, crispy golden truffle fries, jumbo party wings and more "gourmet on the go" goodness! Several of their menu items give a nod to the Midwest with their creative names, paying homage to the owner's home state of Wisconsin.

 

  CCG was given full creative control over this project from start to finish. We were trusted with taking just a name and developing an entire brand identity that would include designs for the truck wrap, a website with online food ordering, printed menus, the whole nine. 

 

Ultimately, we came up with a rich, yet casual brand identity that successfully communicates and represents the company's modern "gourmet on the go" business model.