Dream Wedding and Events challenges their clients to dream big and owner Vayola Jean-Baptiste takes pride in her ability to deliver breathtaking celebrations and create memories that'll last a lifetime. From consultation to completion, we partnered with Vayola — who shares in our love for making stuff look good — to develop her brand's identity from scratch. She asked us to create something that was "big and luxurious", yet still "elegant and sophisticated". And, we found that sweet spot by framing a conservative serif font with an ornate top and bottom border. The color palette includes a metallic gold foil for personality, a classic black for foundation and a range of neutrals that marry the two together in perfect harmony.